Situation:
New survey by AWARE shows consumers more savvy about auto financing
Found 83% of Americans aware of options, 58% feel informed about financing
67% plan to do more research before next purchase, 54% will check credit scores
64% will compare interest rates, 70% plan to negotiate financing
41% prefer Internet as info source
- Significant Points:
AWARE is collaborative industry effort to educate consumers about auto financing - Primary initiative is website--http://www.autofinancing101.org/
- No ads or lead generation sales tactics on website
- Survey found 71% want more info from vehicle financing industry
- Especially African Americans (83%), consumers between ages 18-24 (86%)
- 47% ranked negotiating rates 1st, 42% finding good rates 2nd for more information Read Quotes
- Click Here for Full Digest and Source Article:
http://www.automotivedigest.com/view_art.asp?articlesID=20117
Sourced From: The Auto Channel, September 5, 2006
We buy auto paper, sell your buy here pay here auto notes for cash today!
Russell Crosby 615-414-6708
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