Friday, December 23, 2011

New Car Sales Set to Rise as Year Ends

market and another third should return to the market by March 2012.

That remaining third may prove harder to budge.

"The exact number of remaining sales that will return - and their exact pace - depends on economic conditions, since some portion of buyers likely have been deterred by current economic uncertainty," Plache said. "But positive trends in the U.S. economy, such as steady job growth, moderate inflation and income growth could reassure buyers enough to push them to finally make their new car purchases."

The manufacturers are doing what they can to nudge consumers before year's end. TrueCar.com forecasts seven of the top 10 days to buy a car this year occur in the next month.

"December is going to be the best month of 2011 to buy a car with manufacturers offering attractive year-end incentives and dealers motivated to move inventory to get to their sales objectives," said Jesse Toprak, TrueCar.com's vice president of industry trends and insights. "It's also a good month to buy a luxury vehicle or large truck/SUV."


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