Ken Shilson unveiled the program at his recent NABD conference in Atlanta. Several NIADA representatives were on hand, including CEO Mike Linn, President Don Fincher and President-elect Chris Martin.
Fincher and Martin are both CMDs who also do in-house financing.
Despite being in the business for decades, Fincher said he learned a lot from his CMD training.
You can never say you ve learned everything you need to know, Fincher said.
The two groups are gathering input from dealers to shape the content of the classes. Some topics are already marked for inclusion, such as compliance and financial management.
We ll sit down and figure out what makes sense, Linn said.
The new program received a positive reaction from the audience at the NABD event. Several conference attendees were already CMDs, and said they would enroll in the new course.
One hope for the CMD program is it improves the tarnished image of buy-here, pay-here dealers. A series of unflattering articles in the Los Angeles Times has lead to new calls for increased regulation of the sector.
The new designation could enhance the image of buy-here, pay-here dealers.
The better we look, the better off we are, Fincher said.
Linn said the NIADA website allows consumers to search for CMDs in their market. This option draws a lot of interest each month, he said.
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