Kelley Blue Book reports a one million-download milestone for its kbb.com Android mobile application. Launched in November 2010, the free, interactive app provides users with crucial car-buying information to help make confident purchase decisions.
The kbb.com Android app provides shoppers with access to new and used Kelley Blue Book Values, including MSRP, invoice, fair purchase price, certified pre-wned, suggested retail, private party and trade-in values. Car buyers and sellers can use this information in vehicle transaction negotiations to ensure they get the best deal possible, wherever they may be.
The application also offers several features for car shoppers, such as a dealer locator with detailed maps and directions, 360-degree vehicle photos, new-car video reviews from kbb.coms expert editors, and the kbb.com Twitter feed for the latest automotive news and information from Kelley Blue Books team of car aficionados.
The kbb.com Android app features a widget that can be positioned on the phones home screen to track a vehicles value. Whether users want to track their trade-in value prior to buying a car or stay up-to-date on their car values performance in the marketplace, the widget provides the latest information. The widget is automatically updated to show the latest vehicles values, just like Kelley Blue Book Values on kbb.com. The widget can be accessed after downloading the Android app.
In addition to the Android app, Kelley Blue Books kbb.com also offers free apps for iPhone and Windows Phone 7 users. Kbb.coms app for iPhone launched in May 2010, followed by Android and Windows Phone 7 in November 2010.
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