AutoTrader.com's Trade-In Marketplace (TIM) reached a notable milestone in February, generating the three millionth Instant Trade-In Offer since January 2010. In the last year alone, the volume of offers has increased 62 percent.
Trade-In Marketplace aims to take the mystery out of the trade-in process by giving consumers an instant offer for their vehicle, sight unseen, that is redeemable at participating auto dealerships across the country. In addition to the three millionth offer being generated, TIM also experienced a single-day record of 9,000 offers generated on Feb. 20.
Initially launched in a few select markets in June 2009, the TIM tool became available nationwide in October 2010. In October 2011, AutoTrader.com partnered with one of its subsidiaries, Kelley Blue Book, to bring the TIM tool to its website, kbb.com. To date, more than 300,000 offers have been generated from kbb.com consumers.
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